A keyword tool is a useful online resource used to help identify relevant keywords or phrases for search engine optimization (SEO). It helps search engine optimization specialists determine the right words to use in website content, blog posts, webpages and other written material so that those pages can rank higher on search engine results pages.
Keyword tools allow users to enter phrases or words related to the topic they are targeting, and retrieve a list of related keywords with statistics about each keyword such as search volume, competition level and keyword difficulty. A variety of keyword tools are available depending on businesses' needs. They range from free services such as Google AdWords Keyword Tool and Bing Keyword Research Tool to more powerful services like SEMrush and Moz Keyword Explorer.
These tools can help search engine optimization experts determine whether certain phrases or recommend changes within content for better presence in organic search engines. Utilizing the right set of keywords increases chances of appearing on results page when user searches for those specific words or their combination with other words. Through analyzing all the keywords from a given list, a top 10 list can be created which contains the most essential or relevant terms/phrases to target first when optimizing a website in order to reach higher ranking positions.
In addition to being useful for SEO purposes, businesses can also use keyword tools to identify popular terms within their particular industry or among their existing customer base. This knowledge helps them create better campaigns tailored around their target market as well as more comprehensive content for websites in general – offering insightful information about certain topics that interest their readers which increases chances of conversions.
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